Business Communication- Practical

Paper Code: 
24DATG614B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to equip themselves with effective written, verbal and digital communication skills essential for professional success in diverse business context.

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

 

24DATG614B

Business Communication- Practical

(Practical)

 

CO235: Analyze the different types of business communication and application of each. 

CO236: Develop communication skills to deliver effective business presentations.

CO237: Draft resume and various types of letters used in business correspondence.

CO238: Frame various documents required for internal communication in business and develop appropriate skills for report writing.

CO239: Apprise with e-correspondence taking place in business organizations and the various modern audio-visual tools available for communication.

CO240: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations, Videos, Sharing reference reading materials and web links.

 

Learning activities for the students:

Case studies, Role plays, Student presentation, Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentation

CA Exam 

Semester End Examination

 

6.00
Unit I: 
Introduction to Business Communication:

• Case Study Analysis on Communication
• Case Study Analysis on Barriers to Communication

6.00
Unit II: 
Developing Communication Skills for Business:

• Group Discussion on Current topics
• Role Play on Public Speaking

6.00
Unit III: 
Business Correspondence-I:

• Drafting of various types of Business letters
• Preparation of Resume

6.00
Unit IV: 
Business Correspondence-II:

• Framing Notice, Agenda & Minutes for a meeting
• Preparation of report on any business/University event

6.00
Unit V: 
E-Correspondence & Modern Audio-Visual Media of Communication:

• PPT on Various modern audio visual media of communication
• Creation of LinkedIn Profile

Essential Readings: 

Essential Readings:
· Bhatia, R.C., Business Communication, Ane Books Pvt. Limited, New Delhi
· Raman, M. and Singh P., Business Communication, Oxford University Press, New Delhi
· Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
· Gupta, C.B, Business Communication, Sultan Chand &Sons, New Delhi

References: 

Suggested Readings:
· Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi
· Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.
· Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

e-Resources:
• Madhukar R.K., Business Communication, Vikas Publishing House Pvt. Limited, Noida https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redi...

Reference Journals:
• Prabhandan
• Management Effigy
• The Indian Journal of Commerce

Academic Year: 
2024-2025
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