Business Communication

Paper Code: 
25DBSG602A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop effective communication skills to enhance professional relationships, convey ideas clearly, and achieve organizational objectives.

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25DBSG602A

Business Communication

(Theory)

 

CO157: Evaluate and apply business communication principles, types and techniques across diverse professional contexts.

CO158: Develop communication skills necessary for successful business operations.

 

CO159: Draft external business correspondence documents.

CO160: Prepare reports and various documents of internal business correspondence.

CO161: Apprise with e-correspondence and modern communication media necessary to engage effectively in online interactions.

 

CO162: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations, Videos, Sharing reference reading materials and web links.

 

Learning activities for the students:

Case studies, Role plays, Student presentation, Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 

14.00
Unit I: 
Introduction to Business Communication

· eatures, Objectives, Functions & Importance

· Process

· Principles of Effective Communication

· Types of Communication: On the basis of flow (vertical, horizontal, diagonal), Form (verbal & non-verbal), Relations (formal & informal)

· Barriers to Effective Communication (Physical/mechanical, Semantic, Organizational, Socio-Psychological) & Measures to Overcome the barriers

  • Practical- Case Study Analysis on Communication
10.00
Unit II: 
Developing Communication Skills for Business

• Effective Listening: Meaning, Active & passive listening, Advantages, Types, Barriers

• Business Presentations

• Public Speaking

• Group discussion

• Interviews

  • Practical- Role Play on Public Speaking
14.00
Unit III: 
Business Correspondence-I

 EXTERNAL- Formal Correspondence:

· Parts of a Business letter & their layout

· Letters Written in Purchase transaction (enquiry, quotation, orders and acceptance, refusal, letters on incomplete or defective order)

· Sales Letters

· Problem letters (complaint, Claims and Adjustments, collection/dunning, concession)

Personnel:

· Job Application letter, Preparing the Resume

  • Practical- Preparation of Resume
12.00
Unit IV: 
Business Correspondence-II

• INTERNAL

· Memorandum, Office Order, Circular, Meeting, Notice, Agenda & Minutes.

REPORT WRITINGMeaning, Characteristics of a good Report, Importance

• Types of Reports

• Steps in Report Writing

• Structure of a Report

• Routine & Special Reports

Practical- Preparation of report on any business/University event

10.00
Unit V: 
E-Correspondence & Modern Audio-Visual Media of Communication

· E-Correspondence: Emails, Blogs, Chat Rooms, Discussion Forums, Social Networking, Online news releases.

· E-mail etiquettes

· Netiquettes

· Modern Audio-Visual media of Communication: Significance

· Various Types of Modern audio-visual media of communication

Practical- Creation of LinkedIn Profile

Essential Readings: 

· Bhatia,R.C., Business Communication,Ane Books Pvt. Limited, New Delhi

· Raman,M. and Singh P., Business Communication, Oxford University Press, New Delhi

· Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi

· Gupta, C.B, Business Communication, Sultan Chand &Sons, New Delhi

References: 

SUGGESTED READINGS

 

· Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi

· Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.

· Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

 

e-RESOURCES

· Madhukar R.K., Business Communication, Vikas Publishing House Pvt. Limited, Noida https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redir_esc=y#v=onepage&q&f=false

REFERENCE JOURNALS

· Prabhandan

· Management Effigy

· The Indian Journal of Commerce

 

Academic Year: 
2025-2026
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