Business Communication

Paper Code: 
24DATG613B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop effective communication skills to enhance professional relationships, convey ideas clearly, and achieve organizational objectives.

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

 

24DATG613B

Business Communication

(Theory)

 

CO229: Evaluate and apply business communication principles, types and techniques across diverse professional contexts.

CO230: Develop communication skills necessary for successful business operations.

CO231: Draft external business correspondence documents.

CO232: Prepare reports and various documents of internal business correspondence.

CO233: Apprise with e-correspondence and modern communication media necessary to engage effectively in online interactions.

CO234: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations, Videos, Sharing reference reading materials and web links.

 

Learning activities for the students:

Case studies, Role plays, Student presentation, Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 

14.00
Unit I: 
Introduction to Business Communication:

• Features, Objectives, Functions & Importance
• Process
• Principles of Effective Communication
• Types of Communication: On the basis of flow (vertical, horizontal, diagonal), Form (verbal & non-verbal), Relations (formal & informal)
• Barriers to Effective Communication (Physical/mechanical, Semantic, Organizational, Socio-Psychological) & Measures to Overcome the barriers

10.00
Unit II: 
Developing Communication Skills for Business:

• Effective Listening: Meaning, Active & passive listening, Advantages, Types, Barriers
• Business Presentations
• Public Speaking
• Group discussion
• Interviews

14.00
Unit III: 
Business Correspondence-I:

EXTERNAL- Formal Correspondence:
• Parts of a Business letter & their layout
• Letters Written in Purchase transaction (enquiry, quotation, orders and acceptance, refusal, letters on incomplete or defective order)
• Sales Letters
• Problem letters (complaint, Claims and Adjustments, collection/dunning, concession)
Personnel:
• Job Application letter, Preparing the Resume

12.00
Unit IV: 
Business Correspondence-II:

•Internal
• Memorandum, Office Order, Circular, Meeting, Notice, Agenda & Minutes.
Report Writing

Meaning, Characteristics of a good Report, Importance
• Types of Reports
• Steps in Report Writing
• Structure of a Report
• Routine & Special Reports

10.00
Unit V: 
E-Correspondence & Modern Audio-Visual Media of Communication:

• E-Correspondence: Emails, Blogs, Chat Rooms, Discussion Forums, Social Networking, Online news releases.
• E-mail etiquettes
• Netiquettes
• Modern Audio-Visual media of Communication: Significance
• Various Types of Modern audio-visual media of communication

Essential Readings: 

· Bhatia,R.C., Business Communication,Ane Books Pvt. Limited, New Delhi
· Raman,M. and Singh P., Business Communication, Oxford University Press, New Delhi
· Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
· Gupta, C.B, Business Communication, Sultan Chand &Sons, New Delhi

References: 

Suggested Readings:

· Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi
· Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.
· Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

e-Resources:
• Madhukar R.K., Business Communication, Vikas Publishing House Pvt. Limited, Noida https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redi...

Reference Journals:
• Prabhandan
• Management Effigy
• The Indian Journal of Commerce

Academic Year: 
2024-2025
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