Business Communication

Paper Code: 
24BCS111
Credits: 
03
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to gain the knowledge pertaining to essentials of English grammar and critical aspects of Business Communication.

 

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

 

24BCS111

 

Business Communication (Theory)

CO 1:Demonstrate the ability to write & speak error free while making optimum use of correct Business Vocabulary & Grammar.

CO 2:Demonstrate written, comprehensive communication ability.

CO 3:Stimulate critical thinking by designing and developing clean and lucid writing skills.

CO 4:Distinguish among various levels of organizational communication & its barriers while developing an understanding of Communication as a process in an organization.

CO 5:Exhibit effective written communication skills in the professional context.

CO 6:Contribute effectively in course – specific interaction.

Approach in

teaching: Interactive Lectures, Discussions, Tutorials, Problem solving sessions, Presentations

 

 

Learning activities for the students: Self-learning assignments, Case Study Analysis, Presentations, Group Discussions

 

Continuous Assessment Test, Semester End Examinations, Quiz, , Assignments, Class Presentations, Individual and group projects.
   
   
   

 

9.00
Unit I: 
Unit I: Mastering Language Skills: Grammar, Vocabulary and More

Essentials Grammar and its usage

 

·     Noun, Pronouns,

·     Verbs, Adjectives,

·       Adverbs, Prepositions,

·       Conjunctions, Interjection,

·       Voice, Articles, Tenses,

·       Prefix and Suffix, combination words and Punctuations etc.;

Enriching vocabulary

·       Choice of words, Synonyms and Antonyms,

 Others

 

·       Common errors in English Words with multiple meaning,

·       One word substitution, Words frequently mis-spelt, Homophones,

·       Idioms and phrases, Proverbs, Abbreviations, Para jumbles,

·       Sentence completion, Sentence arrangement,

Sentence correction, Foreign words and phrases commonly used

9.00
Unit II: 
Comprehension, Passage and art of summarizing

·Understanding the core of text, identifying main ideas,

·Interpreting information effectively,

·Condensing complex content into concise yet informative synopses,

·Highlighting essential points and omitting non-essential details.

 

9.00
Unit III: 
Effective Business Communication: Inter & Intra departmental Correspondence

Business Correspondence

  • Business Letters- Its Essentials, Parts, Types,
  • Salutations Positive Messages, Negative Messages and Persuasive Messages.

Inter and Intra departmental Communication

  • Business Reports, Inter and Intradepartmental Communication,
  • Office, Orders, Office Circulars, Memorandum, Office Notes,
  • Management Information System (MIS).

 

 

9.00
Unit IV: 
Strategic Business communication Networks

Business Communication

  • Concept of Communication,
  • Meaning and Significance of Good Communication,
  • Business Communication- Principles and Process,
  • Means of Communication- Written, Oral, Visual, Audiovisual,
  • Choice of Modes of Communication.

Communication Networks

  • Vertical, Circuit, Chain, Wheel, Star,
  • Commonly used Mediums of Digital Communication- Email, SMS, Voice mail, Multimedia, Teleconferencing, Mobile Phone Conversation, Video Conferencing etc.

 

9.00
Unit V: 
Digital Business Communication and essential terms

E Correspondence

  • Concept of Web,
  • Internet and E correspondence,
  • Intranet- Benefit and Purpose,
  • Email- Features, Procedure to Write a Formal Email,
  • Email Etiquettes,
  • Essential Elements of Email- Subject line, Formal Greeting, Target Audience (Reader), Clarity and Conciseness, Formal Closing, Proof reading,
  • Feedback Advantages and Disadvantages of Email.

Common business terminologies

  • Terms defined under various Laws,
  • Rules and Regulations including Financial and Non-Financial terms and  expressions.

 

 

Essential Readings: 

Essential Readings:

1. Study Material Published by ICSI

 

References: 

Suggested Readings:

  1. Scanner-Arun Kumar (Shuchita Prakashans (P) Ltd
  2. J. Priyadharshini, Dr. B. Joy Suganya
  3. CA Vivek Dharamshi
  4. Dr. S.C. Saxena
  5. Adv. Ritika Godhwani

E- Content:

  1. https://www.icsi.edu/media/webmodules/CSEET/BUSINESS_COMMUNICATION.pdf
  2. https://www.icsi.edu/e-journals/

 

Academic Year: 
2024-2025
  • Printer-friendly version
  • PDF version