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Business Communication
Course Objectives:
This course will enable the students to gain the knowledge pertaining to essentials of English grammar and critical aspects of Business Communication.
Course Outcomes (COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24BCS111 |
Business Communication (Theory) |
CO 1:Demonstrate the ability to write & speak error free while making optimum use of correct Business Vocabulary & Grammar. CO 2:Demonstrate written, comprehensive communication ability. CO 3:Stimulate critical thinking by designing and developing clean and lucid writing skills. CO 4:Distinguish among various levels of organizational communication & its barriers while developing an understanding of Communication as a process in an organization. CO 5:Exhibit effective written communication skills in the professional context. CO 6:Contribute effectively in course – specific interaction. |
Approach in teaching: Interactive Lectures, Discussions, Tutorials, Problem solving sessions, Presentations
Learning activities for the students: Self-learning assignments, Case Study Analysis, Presentations, Group Discussions
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Continuous Assessment Test, Semester End Examinations, Quiz, , Assignments, Class Presentations, Individual and group projects. |
Essentials Grammar and its usage
- Noun, Pronouns,
- Verbs, Adjectives,
- Adverbs, Prepositions,
- Conjunctions, Interjection,
- Voice, Articles, Tenses,
- Prefix and Suffix, combination words and Punctuations etc.;
- Enriching vocabulary
- Choice of words, Synonyms and Antonyms,
Others
- Common errors in English Words with multiple meaning,
- One word substitution, Words frequently mis-spelt, Homophones,
- Idioms and phrases, Proverbs, Abbreviations, Para jumbles,
- Sentence completion, Sentence arrangement,
- Sentence correction, Foreign words and phrases commonly used.
·Understanding the core of text, identifying main ideas,
·Interpreting information effectively,
·Condensing complex content into concise yet informative synopses,
·Highlighting essential points and omitting non-essential details.
Business Correspondence
- Business Letters- Its Essentials, Parts, Types,
- Salutations Positive Messages, Negative Messages and Persuasive Messages.
Inter and Intra departmental Communication
- Business Reports, Inter and Intradepartmental Communication,
- Office, Orders, Office Circulars, Memorandum, Office Notes,
- Management Information System (MIS).
Business Communication
- Concept of Communication,
- Meaning and Significance of Good Communication,
- Business Communication- Principles and Process,
- Means of Communication- Written, Oral, Visual, Audiovisual,
- Choice of Modes of Communication.
Communication Networks
- Vertical, Circuit, Chain, Wheel, Star,
- Commonly used Mediums of Digital Communication- Email, SMS, Voice mail, Multimedia, Teleconferencing, Mobile Phone Conversation, Video Conferencing etc.
E Correspondence
- Concept of Web,
- Internet and E correspondence,
- Intranet- Benefit and Purpose,
- Email- Features, Procedure to Write a Formal Email,
- Email Etiquettes,
- Essential Elements of Email- Subject line, Formal Greeting, Target Audience (Reader), Clarity and Conciseness, Formal Closing, Proof reading,
- Feedback Advantages and Disadvantages of Email.
Common business terminologies
- Terms defined under various Laws,
- Rules and Regulations including Financial and Non-Financial terms and expressions.
Essential Readings:
- Study Material Published by ICSI
Suggested Readings:
- Scanner-Arun Kumar (Shuchita Prakashans (P) Ltd
- J. Priyadharshini, Dr. B. Joy Suganya
- CA Vivek Dharamshi
- Dr. S.C. Saxena
- Adv. Ritika Godhwani
E- Content:
- https://www.icsi.edu/media/webmodules/CSEET/BUSINESS_COMMUNICATION.pdf
- https://www.icsi.edu/e-journals/
