Coming soon
Business Communication
Course Objectives:
This course will enable the students to get an insight into the technical and structural aspect of communication in business.
Course Outcomes (COs):
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Course |
Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24AAF513 |
Business Communication (Theory) |
CO169: Analyze the importance of effective communication in achieving business goals and identify the different types of business communications CO170: Evaluate the business communication in HR, Purchase and Sales Department for the functioning of an organization. CO171: Discuss and design appropriate ways to communicate to regulatory bodies, Banks, Insurance companies etc. CO172: Develop strategies for effectively utilizing technology to enhance business communication and the importance about communication about trade associations CO173: Identify the different parts of writing process including letters, notices, invitations, circulars, press release, and notes. CO174: Contribute effectively in course – specific interaction. |
Approach In Teaching: Interactive Lectures, Discussion, Tutorials, Practical cases Demonstration, Power point presentation, Self learning assignments, Seminar presentation, Live practical problems analysis
Learning activities for the students: Assignment, presentations, Group Discussions
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Continuous Assessment Test, Semester End Examinations, Quiz, Class Presentations, Individual and group projects. |
● Business Communication: Concept, Features, Limitations; Means of Communication- written, oral, visual, audio- visual;
● Principles and Essentials of Business Communication; Process of Communication; Barriers to Communication
● Human Resource: Preparation of Resume, Job Application, Drafting of interview letters, Call Letters and offer of Appointment, Provisional and Final appointment orders, Goodwill messages, Condolence Letters.
● Purchase: Request for Quotations, Tenders, Samples and drawings, Purchase Order, Order Acceptance, Complaints and follow up.
● Sales: Drafting of Sales Letter, Circulars, Preparation of Sales Notes, Sales Report, Sales Promotion Matters, Classified, Public Notices. Customers Correspondence regarding Dues, Follow up.
● Letters - Accounts: Correspondence with Various Agencies;
● Banks- Regarding Over-Drafts, Cash Credits and Account Current,
● Insurance Companies - Regarding Payment, Renewal of Insurance Premium, Claims and their Settlement.
● Secretarial: Correspondence with Shareholders and Debenture- Holders Pertaining to Dividend and Interest, Transfer and Transmission, Stock Exchanges, Registrar of Companies and Various Authorities like Reserve Bank of India, SEBI.
● Introduction to Preparation of Agenda and Minutes for Meetings.
● Drafting of Messages, Messages through Electronic Media; Public Notices and Invitations
● Representations to Trade Associations, Chambers of Commerce and Public Authorities.
● Internal Memos; Office Circulars; Office Orders; Office Notes;
● Representation to Chief Executive and Replies thereto;
● Communication with Regional/Branch Offices. -Preparation of Press Releases. -Correspondence.
1. Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi
2. Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
3. Excellence in Business Communication by John V. Thill and Courtland L. Bovée, Pearson
1. Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
2. Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
3. Dulek Ronald E.& Fielder, John S Principles of Business Communication, Macmilan,London
E- Content:
1. https://www.icsi.edu/media/webmodules/CSEET/BUSINESS_COMMUNICATION_print...
2. https://open.lib.umn.edu/businesscommunication/front-matter/publisher-in...
Reference Journals:
1. The Indian Journal of Commerce
