BUSINESS COMMUNICATION

Paper Code: 
DATG 613 B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

CO191: Identify the different types of business communication and application of each. 

CO 192: Explore the various barriers to effective communication and devise strategies to overcome them. 

CO 193: Develop effective listening & speaking skills so as to comprehend to instructions, become a critical listener and   and deliver effective business presentations. 

CO 194: Compose different types of business correspondence, enhance writing skills and have knowledge of various types of formal and informal communication generally employed in work spaces.

CO 195: Apprise with e-correspondence taking place in business organizations and the various modern audio-visual tools available for communication.

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations, Videos, Sharing reference reading materials and web links.

 

 

Learning activities for the students:

Case studies, Role plays, Student presentation, Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 

14.00

Introduction to Business Communication 14 hrs
Features, Objectives, Functions & Importance
Process
Principles of Effective Communication
Types of Communication: On the basis of flow (vertical, horizontal, diagonal), Form (verbal & non-verbal), Relations (formal & informal)
Barriers to Effective Communication (Physical/mechanical, Semantic, Organizational, Socio-Psychological) & Measures to Overcome the barriers

10.00

Developing Communication Skills for Business 10 hrs
•Effective Listening: Meaning, Active & passive listening, Advantages, Types, Barriers
•Business Presentations
•Public Speaking
•Group discussion
•Interviews

14.00

Business Correspondence-I 14 hrs
EXTERNAL- Formal Correspondence:
Parts of a Business letter & their layout
Letters Written in Purchase transaction (enquiry, quotation, orders and acceptance, refusal, letters on incomplete or defective order)
Sales Letters
Problem letters (complaint, Claims and Adjustments, collection/dunning, concession)
Personnel:
Job Application letter, Preparing the Resume

12.00

Business Correspondence-II 12 hrs
INTERNAL
Memorandum, Office Order, Circular, Meeting, Notice, Agenda & Minutes.
REPORT WRITING
•Meaning, Characteristics of a good Report, Importance
•Types of Reports
•Steps in Report Writing
•Structure of a Report
•Routine & Special Reports

10.00

E-Correspondence & Modern Audio-Visual Media of Communication 10 hrs
E-Correspondence: Emails, Blogs, Chat Rooms, Discussion Forums, Social Networking, Online news releases.
E-mail etiquettes
Netiquettes
Modern Audio-Visual media of Communication: Significance
Various Types of Modern audio-visual media of communication

Essential Readings: 

ESSENTIAL READINGS
·Bhatia,R.C., Business Communication,Ane Books Pvt. Limited, New Delhi
·Raman,M. and Singh P., Business Communication, Oxford University Press, New Delhi
·Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi

References: 

SUGGESTED READINGS
·Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi
·Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.
·Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

e-RESOURCES
Madhukar R.K., Business Communication, Vikas Publishing House Pvt. Limited, Noida https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redi...

JOURNALS
Prabhandan
Management Effigy
The Indian Journal of Commerce

Academic Year: 
2023-2024
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