BUSINESS COMMUNICATION

Paper Code: 
DBSG 602 A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

CO 131:Identify the different types of business communication and application of each. 

CO 132: Explore the various barriers to effective communication and devise strategies to overcome them. 

CO 133: Develop effective listening & speaking skills so as to comprehend to instructions, become a critical listener and  and deliver effective business presentations. 

CO 134: Compose different types of business correspondence, enhance writing skills and have knowledge of various types of formal and informal communication generally employed in work spaces.

CO 135: Apprise with e-correspondence taking place in business organizations and the various modern audio-visual tools available for communication.

Approach in teaching:

Interactive Classroom lectures, Assignments, PowerPoint presentations, Videos, Sharing reference reading materials and web links.

 

 

Learning activities for the students:

Case studies, Role plays, Student presentation, Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 

Unit I: 
Introduction to Business Communication

• Features, Objectives, Functions & Importance
• Process
• Principles of Effective Communication
• Types of Communication: On the basis of flow (vertical, horizontal, diagonal), Form (verbal & non-verbal), Relations (formal & informal)
• Barriers to Effective Communication (Physical/mechanical, Semantic, Organizational, Socio-Psychological) & Measures to Overcome the barriers
• Practical- Case Study Analysis on Communication

Unit II: 
Developing Communication Skills for Business

• Effective Listening: Meaning, Active & passive listening, Advantages, Types, Barriers
• Business Presentations
• Public Speaking
• Group discussion
• Interviews
Practical- Role Play on Public Speaking

Unit III: 
Business Correspondence-I

EXTERNAL- Formal Correspondence:
• Parts of a Business letter & their layout
• Letters Written in Purchase transaction (enquiry, quotation, orders and acceptance, refusal, letters on incomplete or defective order)
• Sales Letters
• Problem letters (complaint, Claims and Adjustments, collection/dunning, concession)
Personnel:
• Job Application letter, Preparing the Resume
Practical- Preparation of Resume

Unit IV: 
Business Correspondence-II

INTERNAL
• Memorandum, Office Order, Circular, Meeting, Notice, Agenda & Minutes.
REPORT WRITING
• Meaning, Characteristics of a good Report, Importance
• Types of Reports
• Steps in Report Writing
• Structure of a Report
• Routine & Special Reports
Practical- Preparation of report on any business/University event

Unit V: 
E-Correspondence & Modern Audio-Visual Media of Communication

• E-Correspondence: Emails, Blogs, Chat Rooms, Discussion Forums, Social Networking, Online news releases.
• E-mail etiquettes
• Netiquettes
• Modern Audio-Visual media of Communication: Significance
• Various Types of Modern audio-visual media of communication
Practical- Creation of LinkedIn Profile

Essential Readings: 

• Bhatia,R.C., Business Communication,Ane Books Pvt. Limited, New Delhi
• Raman,M. and Singh P., Business Communication, Oxford University Press, New Delhi
• Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
• Gupta, C.B, Business Communication, Sultan Chand &Sons, New Delhi

References: 

• Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi
• Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.
• Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

Academic Year: 
2023-2024
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