Coming soon
Business Communication
This course will enable the students to develop effective communication skills to enhance professional relationships, convey ideas clearly, and achieve organizational objectives.
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Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24DBSG602A |
Business Communication (Theory)
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CO157: Evaluate and apply business communication principles, types and techniques across diverse professional contexts. CO158: Develop communication skills necessary for successful business operations.
CO159: Draft external business correspondence documents. CO160: Prepare reports and various documents of internal business correspondence. CO161: Apprise with e-correspondence and modern communication media necessary to engage effectively in online interactions.
CO162: Contribute effectively in course-specific interaction |
Approach in teaching: Interactive Classroom lectures, Assignments, PowerPoint presentations, Videos, Sharing reference reading materials and web links.
Learning activities for the students: Case studies, Role plays, Student presentation, Group Discussions |
Quiz Class Test Assignments Observation Oral and PPT presentations CA Exam Semester End Examination |
• Features, Objectives, Functions & Importance
• Process
• Principles of Effective Communication
• Types of Communication: On the basis of flow (vertical, horizontal, diagonal), Form (verbal & non-verbal), Relations (formal & informal)
• Barriers to Effective Communication (Physical/mechanical, Semantic, Organizational, Socio-Psychological) & Measures to Overcome the barriers
Practical- Case Study Analysis on Communication
• Effective Listening: Meaning, Active & passive listening, Advantages, Types, Barriers
• Business Presentations
• Public Speaking
• Group discussion
• Interviews
Practical- Role Play on Public Speaking
EXTERNAL- Formal Correspondence:
• Parts of a Business letter & their layout
• Letters Written in Purchase transaction (enquiry, quotation, orders and acceptance, refusal, letters on incomplete or defective order)
• Sales Letters
• Problem letters (complaint, Claims and Adjustments, collection/dunning, concession)
Personnel:
• Job Application letter, Preparing the Resume
Practical- Preparation of Resume
INTERNAL
• Memorandum, Office Order, Circular, Meeting, Notice, Agenda & Minutes.
REPORT WRITING
• Meaning, Characteristics of a good Report, Importance
• Types of Reports
• Steps in Report Writing
• Structure of a Report
• Routine & Special Reports
Practical- Preparation of report on any business/University event
• E-Correspondence: Emails, Blogs, Chat Rooms, Discussion Forums, Social Networking, Online news releases.
• E-mail etiquettes
• Netiquettes
• Modern Audio-Visual media of Communication: Significance
• Various Types of Modern audio-visual media of communication
Practical- Creation of LinkedIn Profile
· Bhatia,R.C., Business Communication,Ane Books Pvt. Limited, New Delhi
· Raman,M. and Singh P., Business Communication, Oxford University Press, New Delhi
· Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
· Gupta, C.B, Business Communication, Sultan Chand &Sons, New Delhi
SUGGESTED READINGS
· Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S. Chand, New Delhi
· Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois.
· Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi
e-RESOURCES
• Madhukar R.K., Business Communication, Vikas Publishing House Pvt. Limited, Noida https://books.google.co.in/books?id=70h1DwAAQBAJ&printsec=copyright&redi...
REFERENCE JOURNALS
• Prabhandan
• Management Effigy
• The Indian Journal of Commerce
