BUSINESS COMMUNICATION

Paper Code: 
COM 602
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

  1. : Enhanced knowledge of the theory of Communication leading to a more adequate understanding of the nature and process of communication.
  2. : Identify and understand the different types of business communication and application of each. 
  3. : Explore the various barriers to effective communication and devise strategies to overcome them . 
  4. : Develop and deliver effective business presentations. 
  5. : Deeper familiarity with different types of business correspondence, better writing skills and knowledge of various types of formal and informal communication generally employed in work spaces.

Interactive Classroom lectures, Assignments, PowerPoint presentations, Videos,Sharing reference reading materials and web links.

 

Case studies, Role plays, Student presentation,Group Discussions

Quiz

Class Test

Assignments

Observation

Oral and PPT presentations

CA Exam 

Semester End Examination

 

9.00
Unit I: 
Business Communication

• Concept, Objectives, Functions, Importance
• Process. Principles & 7C’s of effective communication

9.00
Unit II: 
Types of Communication

• Formal & Informal, Vertical, Horizontal & Diagonal,
• Verbal & Non- Verbal, Individual &Group, Internal & External.

9.00
Unit III: 
Barriers to Communication

(Physical, Semantic, Organisational & Socio-Psychological) & Measures to Overcome the Barriers, Modern Audio -Visual Media of Communication: Importance & Types.

9.00
Unit IV: 
Applied Business Communication

• Interviews
• Group discussion
• Presentation
• Public speaking
Resume Preparation: Essentials

9.00
Unit V: 
Business Letters:

• Parts of a Business Letter, Format & Types Of Business Letters.
Report Writing :
• Characteristics of a good Report, Importance & Types of Reports , Steps in Report Writing.

Essential Readings: 

• Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, NewDelhi
• Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
• Gupta, C.B, Business Communication, SultanChand&Sons, NewDelhi

References: 

• Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company,London.
• Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin,Illinois.
• Sinha K.K, Business Communication, Taxmann Publications Pvt. Ltd., New Delhi

Academic Year: 
2022-2023
  • Printer-friendly version
  • PDF version