Business Communication

Paper Code: 
ATG 612
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.

10.00
Unit I: 
Business Communication

Concepts, models and process, principles, 7C’s of effective communication

10.00
Unit II: 
Communication

Forms and types of communication, barriers to communication

6.00
Unit III: 
Various types of Communication media:

Face to face, modern audio-visual medias etc

12.00
Unit IV: 
Applied business communication:

Interviews, Group discussion, Seminar, Presentation, Public speaking
Business Letter writing: Format, layout, types

7.00
Unit V: 
Report writing

Business Report writing, format, layout

Essential Readings: 

1. Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
2. Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi

References: 

1. Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company, London.
2. Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi
3. Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois, 1976.

Academic Year: 
2015-2016
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