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Business Communication
Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.
Business Communication: Concept, Features, Importance,
Limitations; Means of Communication- written, oral, visual, audio-
visual; Principles and Essentials of Business Communication; Process of Communication; Barriers to Communication
English Grammar : Essentials of Good English Grammar and usage;
enriching vocabulary, words - multiple meaning, single word for a
group of words - choice of words - words frequently misspelt;
punctuations, prefix and suffix; parts of speech; articles; synonyms
and antonyms; tenses; idioms and phrases; foreign words and phrases
commonly used; abbreviations and numerals; pronunciation. Latin,
French and Roman words which are used in abbreviated form like “e.g., RSVP, viz. etc.”
Business Correspondence
- Human Resource: Preparation of Resume, Job Application, Drafting
of Interview Letters, Call Letters and Offer of Appointment,
Provisional and Final Appointment Orders, Goodwill Messages,
Condolence Letters.
- Purchase: Requests for Quotations, Tenders, Samples and Drawings;
Purchase Order, Order Acceptance, Complaints and Follow-Up.
- Sales: Drafting of Sales Letters, Circulars, Preparation of Sales
Notes, Sales Report, Sales Promotion Matters, Customer’s
Correspondence – Regarding Dues, Follow up Letters.
- Accounts: Correspondence with Various Agencies; Banks -
Regarding Over-Drafts, Cash Credits and Account Current, Insurance
Companies - Regarding Payment, Renewal of Insurance Premium,
Claims and their Settlement.
- Secretarial: Correspondence with Shareholders and Debenture-
Holders Pertaining to Dividend and Interest, Transfer and
Transmission, Stock Exchanges, Registrar of Companies and Various
Authorities like Reserve Bank of India, SEBI.
- Introduction to Preparation of Agenda and Minutes for Meetings.
Administration: Drafting of Messages, Messages through Electronic
Media; Public Notices and Invitations; Representations to Trade
Associations, Chambers of Commerce and Public Authorities.
Inter-departmental Communication: Internal Memos; Office
Circulars; Office Orders; Office Notes; Representation to Chief
Executive and Replies thereto; Communication with Regional/Branch
Offices.
- Preparation of Press Releases
- Correspondence.
Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company, London.
Mathew, M. J., Business Communication, RBSA Publishers, Jaipur
Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois, 1976.
