Business Communication

Business Communication: Concept, Features, Importance,
Limitations; Means of Communication- written, oral, visual, audio-
visual; Principles and Essentials of Business Communication; Process of Communication; Barriers to Communication

English Grammar : Essentials of Good English Grammar and usage;
enriching vocabulary, words - multiple meaning, single word for a
group of words - choice of words - words frequently misspelt;
punctuations, prefix and suffix; parts of speech; articles; synonyms
and antonyms; tenses; idioms and phrases; foreign words and phrases
commonly used; abbreviations and numerals; pronunciation. Latin,
French and Roman words which are used in abbreviated form like “e.g., RSVP, viz. etc.”

Business Correspondence
- Human Resource: Preparation of Resume, Job Application, Drafting
of Interview Letters, Call Letters and Offer of Appointment,
Provisional and Final Appointment Orders, Goodwill Messages,
Condolence Letters.
- Purchase: Requests for Quotations, Tenders, Samples and Drawings;
Purchase Order, Order Acceptance, Complaints and Follow-Up.
- Sales: Drafting of Sales Letters, Circulars, Preparation of Sales
Notes, Sales Report, Sales Promotion Matters, Customer’s
Correspondence – Regarding Dues, Follow up Letters.
- Accounts: Correspondence with Various Agencies; Banks -
Regarding Over-Drafts, Cash Credits and Account Current, Insurance
Companies - Regarding Payment, Renewal of Insurance Premium,
Claims and their Settlement.
- Secretarial: Correspondence with Shareholders and Debenture-
Holders Pertaining to Dividend and Interest, Transfer and
Transmission, Stock Exchanges, Registrar of Companies and Various
Authorities like Reserve Bank of India, SEBI.
- Introduction to Preparation of Agenda and Minutes for Meetings.

Administration: Drafting of Messages, Messages through Electronic
Media; Public Notices and Invitations; Representations to Trade
Associations, Chambers of Commerce and Public Authorities.

Inter-departmental Communication: Internal Memos; Office
Circulars; Office Orders; Office Notes; Representation to Chief
Executive and Replies thereto; Communication with Regional/Branch
Offices.
- Preparation of Press Releases
- Correspondence.