Business Communication

Paper Code: 
ATG 612
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.

10.00
Unit I: 
Business Communication concepts, models and process, principles, 7C’s of effective communication
10.00
Unit II: 
Forms and types of communication, barriers to communication
6.00
Unit III: 
Various types of Communication media: Face to face, modern audio-visual medias etc.
12.00
Unit IV: 
Applied business communication: Interviews, Group discussion, Seminar, Presentation, Public speaking Business Letter writing: Format, layout, types
7.00
Unit V: 
Business Report writing, format, layout
Essential Readings: 

1. Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
2. Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi

References: 

1. Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company, London.
2. Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi
3. Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois, 1976.

Academic Year: 
2016-2017
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