Business Communication

Paper Code: 
COM 602
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to- The objective of this course is to provide an insight into the technical and structural aspect of communication in business. The students will be equipped with the essential skills of communication which is an important element for successful functioning of a business.

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

COM  602

Business Communication

CO200The students would be able to understand the essential concepts like importance, principles & process of effective business communication. 

CO 201To identify and understand the different types of business communications and application of each. 

CO 202To identify the various barriers to effective communication and strategies to overcome them . 

CO 203The students would learn to develop and deliver effective business presentations. 

 

CO 204The students would be able to demonstrate a good understanding of effective business writing

Interactive Lectures

Group Discussions

Assignments

PPT Presentations

 

Class Test

Quiz

Assignments

Observation

CA Exam 

Semester End Examination

 

 

8.00
Unit I: 
Business Communication

Objectives, Functions, Importance and Process. Principles & 7C’s of effective communication

9.00
Unit II: 
Types of Communication

Formal & Informal, Vertical, Horizontal & Diagonal, Verbal & Non- Verbal, Individual & Group, Internal & External.

8.00
Unit III: 
Barriers to Communication

(Physical, Semantic, Organisational & Socio-Psychological) & Measures to Overcome the Barriers. Modern Audio -Visual Media of Communication: Importance & Types

9.00
Unit IV: 
Applied business communication

Interviews, Group discussion , Presentation, Public speaking. Resume Preparation: Essentials

11.00
Unit V: 
Business Letters

Parts of a Business Letter, Format & Types Of Business Letters. Report Writing : Characteristics of a good Report, Importance & Types of Reports , Steps in Report Writing

References: 

• Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
• Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
• Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company, London.
• Mathew, M. J., Business Communication, RBSA Publishers, Jaipur
• Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois, 1976.

Academic Year: 
2020-2021
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