Business Communication

• Business Communication:
o Concept, Features, Importance, Limitations; Means of Communication- written, oral, visual, audio-visual
o Principles and Essentials of Business Communication
o Process of Communication
o Barriers to Communication

Essentials of Good English Grammar and usage; enriching vocabulary, words - multiple meaning, single word for a group of words - choice of words - words frequently mis-spelt; punctuations, prefix and suffix; parts of speech; articles; synonyms and antonyms; tenses; idioms and phrases; foreign words and phrases commonly used; abbreviations and numerals; pronunciation. Latin, French and Roman words which are used in abbreviated form like “e.g., RSVP, viz. etc.”

• Business Correspondence
- Human Resource: Preparation of Resume, Job Application, Drafting of Interview Letters, Call Letters and Offer of Appointment, Provisional and Final Appointment Orders, Goodwill Messages, Condolence Letters.
- Purchase: Requests for Quotations, Tenders, Samples and Drawings; Purchase Order, Order Acceptance, Complaints and Follow-Up.
- Sales: Drafting of Sales Letters, Circulars, Preparation of Sales Notes, Sales Report, Sales Promotion Matters, Customer’s Correspondence – Regarding Dues, Follow up Letters.
- Accounts: Correspondence with Various Agencies; Banks - Regarding Over-Drafts, Cash Credits and Account Current, Insurance Companies - Regarding Payment, Renewal of Insurance Premium, Claims and their Settlement.
- Secretarial : Correspondence with Shareholders and Debenture-Holders Pertaining to Dividend and Interest, Transfer and Transmission, Stock Exchanges, Registrar of Companies and Various Authorities like Reserve Bank of India, SEBI.
- Introduction to Preparation of Agenda and Minutes for Meetings.

• Administration: Drafting of Messages, Messages through Electronic Media; Public Notices and Invitations; Representations to Trade Associations, Chambers of Commerce and Public Authorities.

• Inter-departmental Communication: Internal Memos; Office Circulars; Office Orders; Office Notes; Representation to Chief Executive and Replies thereto; Communication with Regional/Branch Offices.
- Preparation of Press Releases
- Correspondence.