Business Communication

Paper Code: 
AAF 616
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.

Course Outcomes (COs):

 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

AAF 616

Business Communication

CO 222: Differentiate between different methods of communication.

CO 223: Identify the different parts of writing process including letters, notices, invitations, circulars, press release, and notes.

CO 224: Compose emails and memos intended for an audience within the same company or team as the writer.

CO 225: Discuss appropriate ways to communicate to an audience inside and outside of the company.

CO 226: Propose solutions to challenges that may occur in due to various hindrances in communication process.

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Practical cases Demonstration, Power point presentation.    

 

Learning activities for the students:                             Self learning assignments, Effective questions, Seminar presentation, Live practical problems analysis

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Case Study Analysis

 

9.00

Business Communication:   Concept, Features, Limitations; Means of Communication- written, oral, visual, audio- visual; Principles and Essentials of Business Communication; Process of Communication; Barriers to Communication

9.00

Business Correspondence I

- Human Resource: Preparation of Resume, Job Application, Drafting of interview letters, Call Letters and offer of Appointment, Provisional and Final appointment orders, Goodwill messages, Condolence Letters.

-Purchase: Request for Quotations, Tenders, Samples and drawings, Purchase Order, Order Acceptance, Complaints and follow up.

-Sales: Drafting of Sales Letter, Circulars, Preparation of Sales Notes, Sales Report, Sales Promotion Matters, Classified, Public Notices. Customers Correspondence regarding Dues, Follow up.

9.00

Business Correspondence II

Letters - Accounts:  Correspondence  with  Various  Agencies;

Banks- Regarding Over-Drafts, Cash Credits and Account Current, Insurance Companies - Regarding Payment, Renewal of Insurance Premium, Claims and their Settlement.

- Secretarial: Correspondence with Shareholders and Debenture- Holders  Pertaining  to  Dividend  and  Interest,  Transfer  and Transmission, Stock Exchanges, Registrar of Companies and Various Authorities like Reserve Bank of India, SEBI.

-Introduction to Preparation of Agenda and Minutes for Meetings.

9.00

Administration: Drafting of Messages, Messages through Electronic Media; Public Notices and Invitations; Representations to Trade Associations, Chambers of Commerce and Public Authorities.

9.00

Inter-departmental Communication: Internal Memos; Office Circulars; Office Orders; Office Notes; Representation to Chief Executive and Replies thereto; Communication with Regional/Branch Offices. -Preparation of Press Releases. -Correspondence.

Essential Readings: 
  • Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
  • Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi

 

References: 
  • Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
  • Dulek Ronald E.& Fielder, John S Principles of Business Communication, Macmilan,London

 

Academic Year: 
2020-2021
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