Business Analysis

Paper Code: 
AAF 512
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

To apply relevant knowledge, skills, and exercise professional judgment in assessing strategic position, determining strategic choice, and implementing strategic action through beneficial business process and structural change

Strategic position: The need for, and purpose of, strategic and business analysis; .Environmental issues affecting the strategic position of, and future outlook for, an organisation; Competitive forces affecting an organisation; Marketing and the value of goods and services; The internal resources, capabilities and competences of an organisation; The expectations of stakeholders and the influence of ethics and culture

18.00

Strategic choices: The influence of corporate strategy on an organisation; Alternative approaches to achieving competitive advantage; Alternative directions and methods of development; Strategic action: Organising and enabling success; Managing strategic change; Understanding strategy development

18.00

Business and Process Change: Business change; The role of process
and process change initiatives; Improving the processes of the
organisation; Software solutions

18.00

Information technology: Principles of information technology;
Principles of e-business; E-business application: upstream supply
chain management; E-business application: downstream supply
chain management; E-business application: customer relationship
Management

18.00

Project management: The nature of projects; Building a business case; Managing and leading projects; Planning, monitoring and controlling projects; Concluding a project Financial Analysis: The link between strategy and finance; Finance decisions to formulate and support business strategy; The role of cost and management accounting in strategic planning and implementation; Financial implications of making strategic choices and of implementing strategic actions People: Strategy and people: leadership; Strategy and people: job Design

Essential Readings: 

• Study material of ACCA

Academic Year: