Basics of Research Methodology

Paper Code: 
24AAF614
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to understand the process of conducting a research and prepare a report.

Course Outcomes: 

Course

Course Outcomes

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24AAF614

Basics of Research Methodology (Theory)

CO217: Attain knowledge regarding types of research and research design.

CO218: Formulate an understanding regarding different measurement scales and methods of data collection along with questionnaire designing.

CO219: Develop an understanding of sampling design and preliminary data analysis.

CO220: Analyze the collected data using various descriptive and statistical tools and techniques.

CO221: Interpret the data using statistical tests and construct a research report.

CO222: Contribute effectively in course – specific interaction.

Approach in

teaching: 

Interactive Lectures, Discussions, Tutorials, Problem solving sessions, Presentations

 

 

Learning activities for the students: 

Self-learning assignments, Case Study Analysis, Presentations, Group Discussions

 

Continuous Assessment Test, Semester End Examinations, Quiz, Assignments, Class Presentations, Individual and group projects.

 

9.00
Unit I: 
Introduction to Research and Research Design:

Research: Definition, characteristics, Research approaches, Types of Research, Research Process
Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory, Descriptive and Experimental studies

9.00
Unit II: 
Measurement Scales and Data Collection:

Measurement Scales-Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data, Methods of collecting data, Questionnaire Designing

9.00
Unit III: 
Sampling Design and Preliminary Data Analysis:

Sampling Design- Meaning of sample and population, Sampling techniques (Probability and Non-probability), sample size calculation
Preliminary Data Analysis: Significance, Descriptive statistics (Frequency distribution, Measures of Central tendency, Measures of Variability, Measures of Asymmetry)-Application only

9.00
Unit IV: 
Hypothesis Testing and Chi Square Test:

Hypothesis Testing: Introduction, Procedure, Type I and Type II errors,
Two Tail and One Tail Tests, Test of Significance for Large Samples, Test of Significance for Small Samples (Student’s t Distribution),
Chi Square Test-Introduction, Test of Goodness of Fit, Test of Independence

9.00
Unit V: 
Analysis of Variance and Report Writing:

Analysis of Variance: Introduction, Assumptions, One-Way and Two-Way classification
Report Writing: Types and qualities of a Research report, Report layout, Bibliography and References, Footnote, Endnote`

Essential Readings: 

1. H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
2. C.R.Kothari, Research Methodology, New Age Publication.
3. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai

References: 

1. Naresh Malhotra, Marketing Research, Pearson Education.
2. William G Zikmund, Business Research Methods, Cengage learning
3. Sancheti & Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons

E-Content:
1. Marketing Research, Bajpai, Elibrary.in.pearson.com
2. Research Methods for Business Students, 5e Saunders, Elibrary.in.pearson.com
3. Research Methodology, 1e Chandra, Elibrary.in.pearson.com
4. Marketing Research, 7/e (Revised) Malhotra, Elibrary.in.pearson.com

Reference Journals:
1. International Journal of Financial Management
2. South Asian Journal of Human Resources Management
3. Vikalpa

Academic Year: 
2024-2025
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