BASICS OF RESEARCH METHODOLOGY

Paper Code: 
AAF 614
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

CO197: Distinguish between the various types of research and research design.

CO198: Formulate the steps of a research process and apply them to conduct a research study.

CO199: Design a questionnaire and use it for data collection

CO200: Analyze the collected data using various descriptive and statistical tools and techniques.

CO201: Construct a research report.

Interactive Lectures, Group Discussion, Tutorials, Case Study, Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation
 
9.00
Unit I: 

Research: Definition, characteristics, Research approaches, Types of Research, Research Process
Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory, Descriptive and Experimental studies

9.00
Unit II: 

Measurement Scales-Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data, Methods of collecting data, Questionnaire Designing

9.00
Unit III: 

Sampling Design- Meaning of sample and population, Sampling techniques (Probability and Non-probability), sample size calculation
Preliminary Data Analysis: Significance, Descriptive statistics (Frequency distribution, Measures of Central tendency, Measures of Variability, Measures of Asymmetry)-Application only

9.00
Unit IV: 

Hypothesis testing: Introduction, Procedure, Type I and Type II errors,
Two Tail and One Tail Tests, Test of Significance for Large Samples, Test of Significance for Small Samples (Student’s t Distribution),
Chi Square Test-Introduction, Test of Goodness of Fit, Test of Independence

9.00
Unit V: 

Analysis of Variance: Introduction, Assumptions, One-Way and Two-Way classification
Report Writing: Types and qualities of a Research report, Report layout, Bibliography and References, Footnote, Endnote`

Essential Readings: 

• H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
• C.R.Kothari, Research Methodology, New Age Publication.

References: 

• Naresh Malhotra, Marketing Research, Pearson Education.
• William G Zikmund, Business Research Methods, Cengage learning
• Sancheti & Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons

e- RESOURCES:
• Marketing Research, Bajpai, Elibrary.in.pearson.com
• Research Methods for Business Students, 5e Saunders, Elibrary.in.pearson.com
• Research Methodology, 1e Chandra, Elibrary.in.pearson.com
• Marketing Research, 7/e (Revised) Malhotra, Elibrary.in.pearson.com

REFERENCE JOURNALS:
• International Journal of Financial Management
• South Asian Journal of Human Resources Management
• Vikalpa
 

Academic Year: 
2023-2024
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