ADVERTISING AND SALES PROMOTION

Paper Code: 
ABF 602
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

CO 237 Discuss, analyse and present practical cases on Factories Act, 1948 along with the provisions dealt in these cases.

CO 238 Analyse and present practical cases on Payment of Wages Act, 1972 along with the provisions dealt in these cases.

CO 239 Evaluate practical cases on Minimum Wages Act, 1948 along with the provisions dealt in these cases.

CO 240 Discuss the practical aspects of designing advertisement campaign and budget

CO 241 Compare the practical components of Sales Promotion with real life examples and DAGMAR Approach

Class room Lecture (Theory/ Using Power Point Presentation) /Discussions using Leading Case laws/

Role Play activities/ Moot Court/Group Discussions/ Class presentation 

 

Class participation, tutorial assignments and presentations, class tests, C A Test, Semester End Exams.

 

 

9.00

Discussions on Cases with reference to The Factories Act,
1948

9.00

Discussions on Cases with reference to Payment of Gratuity Act, 1972

9.00

Discussions on Cases with reference to Minimum Wages Act, 1948

9.00

Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget.

9.00

Case Study on Sales Promotion, discussions on 5m model, Dagmar approach

Essential Readings: 

• Mishra, M. N., Sales Promotion and Advertising Management, Himalaya Publishing House,Mumbai
• Chunawalla, S. A., Sethia, K.C., Foundations of Advertising Theory and Practice, Himalaya Publishing House, Mumbai
• Awasthi, S.K., Labour Laws, Delhi Law House, New Delhi
• Mamoria, C.B., Mamoria, Satish and Gankar, S.V., Dynamics of Industrial Relations, Himalaya Publishing House, Mumbai

References: 

• Batra,Myers,Aaker,Advertising Management,Prentice Hall of India,New Delhi
• Sudha,G.S.,Advertising and Sales Promotion, Ramesh Book Depot, Jaipur
• Nabhi, Labour Laws One should know, Delhi Law House, New Delhi
• Monappa, Arun, Industrial Relations, Tata McGraw-Hill Publishing Ltd., New Delhi

Academic Year: 
2022-2023
  • Printer-friendly version
  • PDF version