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Strategic Management [1]

Paper Code: 
BCS 212
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Objective: To acquire knowledge of practical and procedural aspects relating to Strategic Management.

9.00

Introduction to Management:

An Overview of functions of management.

Introduction to Strategic Management:

An Overview- Meaning & Process; Strategic Leadership; Functions and Importance for Professionals like Company Secretaries; Environmental Influences of Business-Characteristics and Components of Business  Environment, Factors of Micro & Macro Environment of Business; Competitive Environment and Porter’s Five Force Model.

 

9.00

Business Policy and Formulation of Functional Strategy:

Introduction to Business Policy; Framework of Strategic  Management; Strategic Decision Model; Vision; Mission; Objectives and Goals; Strategic Levels of the Organization; Formulation of Functional Strategy-Formulation of Financial; Marketing; Production; Human Resource and Logistics strategies.

 

9.00

Strategic Analysis and Planning:

Situational Analysis, Strategic Choices-SWOT and TOWS Analysis; PERT (Programme Evaluation Review Technique) and CPM (Critical Path Method);Portfolio analysis-Boston Consulting Group (BCG) growth- share Matrix, Ansoff’s Product Growth Matrix, ADL Matrix and General Electric (GE) Model; Strategic Planning; Strategic  Alternatives-Glueck and Jauch and Michael Porter’s Generic Strategies.

 

9.00

Strategic Implementation and Control:

Issues in Strategy Implementation; Various Organizational Structures and Strategy  Implementation; Leadership and its forms; Strategic Change and Control.

 

9.00

Analysing Strategic Edge: Introduction to Business Process Reengineering; Concept of Benchmarking; Introduction to Total Quality Management and Six Sigma.

References: 

1. Study Material Published by ICSI
2. Scanner-Arun Kumar(Shuchita Prakashans(P) Ltd)

Academic Year: 
2019-2020 [2]

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Source URL: https://accountingtaxation.iisuniv.ac.in/courses/subjects/strategic-management-2

Links:
[1] https://accountingtaxation.iisuniv.ac.in/courses/subjects/strategic-management-2
[2] https://accountingtaxation.iisuniv.ac.in/academic-year/2019-2020