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Strategic Management [1]

Paper Code: 
24BCS511
Credits: 
03
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to acquire multidimensional skills as to equip them to comprehend the process of strategy formulation.

 

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

 

24BCS511

 

Strategic Management

(Theory)

CO 1:Explain the importance of  basic terms and concepts in strategic management along with emphasizing on need of the internal and external environment.

CO 2:Analyze the principles associated with strategy formulation and implementation of functional strategies.

CO 3:Discuss and develop the strategic decisions   that organizations make and have an ability to engage in strategic planning.

CO 4: Evaluate competitive Positions of company at various levels.

CO 5:Formulate a strategic mindset to diagnose strategic edge and make recommendations.

CO 6:Contribute effectively in course – specific interaction.

Approach in

teaching: Interactive Lectures, Discussions, Tutorials, Problem solving sessions, Presentations

 

 

Learning activities for the students: Self-learning assignments, Case Study Analysis, Presentations, Group Discussions

 

Continuous Assessment Test, Semester End Examinations, Quiz,Assignments, Class Presentations, Individual and group projects.

 

9.00
Unit I: 
Strategic Management Essentials

Introduction to Strategic Management:

  • Basic concepts of corporate strategy and the strategic framework,
  • Strategic Leadership, Functions and Importance for Professionals like Company Secretaries,
  • Board of Directors and Corporate Social Responsibility, Corporate Governance code and laws

            Analyzing the External and Internal Environment:

  • Overview-Meaning & Process, Environmental Influences of Business,
  • Characteristics and Components of Business Environment,
  • External Environmental  analysis,
  • Internal Corporate analysis,
  • Factors of Micro & Macro Environment of Business Competitive Environment,
  • Porter’s Five Force Model

 

9.00
Unit II: 
Business Policy and Formulation of Functional Strategy
  •  Introduction to Business Policy, Strategic Decision Model, Aligning the Vision, Mission,
  • Objectives and Goals, Strategic Levels of the Organization,
  •  Formulation of Functional Strategy-Formulation of Financial, Marketing,
  • Production, Human Resource and Logistics strategie
9.00
Unit III: 
Strategic Analysis and Planning
  • Situational Analysis, Strategic Choices-SWOT and TOWS Analysis,
  • PERT (Programme Evaluation Review Technique) and CPM (Critical Path Method),
  • Portfolio analysis-Boston Consulting Group (BCG) growth-share Matrix,
  • Ansoff’s Product Growth Matrix,
  • ADL Matrix and General Electric (GE) Model, Strategic Planning,
  • Strategic Alternatives - Glueck and Jauch and Michael Porter’s Generic Strategies.

 

9.00
Unit IV: 
Competitive Positioning
  • Business level competitive strategies, Cost leadership strategy,
  • Differentiation strategy, Issues in Strategy Implementation, Strategic enablers,
  • Strategic risk and related issues, Strategic Leadership and its forms,
  • Establish a strategic mind-set to diagnose problems and make recommendations,
  • E- Business and Strategy.

 

9.00
Unit V: 
Managing the Multi-Business firm and Analyzing Strategic Edge
  • Case Studies from the Indian   context to establish a strategic mindset to diagnose problems and make recommendations

 

Essential Readings: 

Essential Readings:

  1. Study Material Published by ICSI

 

References: 

Suggested Readings:

  1. Scanner-ArunKumar(ShuchitaPrakashans(P) Ltd)
  2. Srinivasan R Strategic Management: The Indian Context
  3. Frank T. Rothaermel
  4. Fred R. David, Forest R. David
  5. Thomas L. Wheelen

 

E- Content:

  1. https://www.icsi.edu/media/webmodules/ICSI%20New%20Syllabus%202022.pdf [2]
  2. https://www.icsi.edu/e-journals/ [3]

 

Academic Year: 
2024-2025 [4]

Follow Accounting and Taxation on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://accountingtaxation.iisuniv.ac.in/courses/subjects/strategic-management-14

Links:
[1] https://accountingtaxation.iisuniv.ac.in/courses/subjects/strategic-management-14
[2] http://www.icsi.edu/media/webmodules/ICSI%20New%20Syllabus%202022.pdf
[3] http://www.icsi.edu/e-journals/
[4] https://accountingtaxation.iisuniv.ac.in/academic-year/2024-2025