Course Outcomes (COs):
|
Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
|---|---|---|
|
On completion of this course, the students will be able to: CO197: Distinguish between the various types of research and research design. CO198: Formulate the steps of a research process and apply them to conduct a research study. CO199: Design a questionnaire and use it for data collection CO200: Analyze the collected data using various descriptive and statistical tools and techniques. CO201: Construct a research report. |
Interactive Lectures, Group Discussion, Tutorials, Case Study, Self-learning assignments, presentations |
Class test, Semester end examinations, Quiz, Assignments, Presentation |
Research: Definition, characteristics, Research approaches, Types of Research, Research Process
Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory, Descriptive and Experimental studies
Measurement Scales-Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data, Methods of collecting data, Questionnaire Designing
Sampling Design- Meaning of sample and population, Sampling techniques (Probability and Non-probability), sample size calculation
Preliminary Data Analysis: Significance, Descriptive statistics (Frequency distribution, Measures of Central tendency, Measures of Variability, Measures of Asymmetry)-Application only
Hypothesis testing: Introduction, Procedure, Type I and Type II errors,
Two Tail and One Tail Tests, Test of Significance for Large Samples, Test of Significance for Small Samples (Student’s t Distribution),
Chi Square Test-Introduction, Test of Goodness of Fit, Test of Independence
Analysis of Variance: Introduction, Assumptions, One-Way and Two-Way classification
Report Writing: Types and qualities of a Research report, Report layout, Bibliography and References, Footnote, Endnote`
• H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
• C.R.Kothari, Research Methodology, New Age Publication.
• Naresh Malhotra, Marketing Research, Pearson Education.
• William G Zikmund, Business Research Methods, Cengage learning
• Sancheti & Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons
e- RESOURCES:
• Marketing Research, Bajpai, Elibrary.in.pearson.com
• Research Methods for Business Students, 5e Saunders, Elibrary.in.pearson.com
• Research Methodology, 1e Chandra, Elibrary.in.pearson.com
• Marketing Research, 7/e (Revised) Malhotra, Elibrary.in.pearson.com
REFERENCE JOURNALS:
• International Journal of Financial Management
• South Asian Journal of Human Resources Management
• Vikalpa
Links:
[1] https://accountingtaxation.iisuniv.ac.in/courses/subjects/basics-research-methodology-0
[2] https://accountingtaxation.iisuniv.ac.in/academic-year/2023-2024