Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.
Business Communication : Objectives, Functions, Importance and Process. Principles & 7C’s of effective communication
Types of Communication: Formal & Informal, Vertical, Horizontal & Diagonal, Verbal & Non- Verbal, Individual & Group, Internal & External.
Barriers to Communication (Physical, Semantic, Organisational & Socio-Psychological) & Measures to Overcome the Barriers.
Modern Audio -Visual Media of Communication: Importance & Types.
Applied business communication: Interviews, Group discussion , Presentation, Public speaking.
Resume Preparation: Essentials
Business Letters : Parts of a Business Letter, Format & Types Of Business Letters.
Report Writing : Characteristics of a good Report, Importance & Types of Reports , Steps in Report Writing.
1. Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
2. Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
1. Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company, London.
2. Mathew, M. J., Business Communication, RBSA Publishers, Jaipur
3. Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois, 1976.
Links:
[1] https://accountingtaxation.iisuniv.ac.in/courses/subjects/business-communication-3
[2] https://accountingtaxation.iisuniv.ac.in/academic-year/2019-2020