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Project Viva-Voce [1]

Paper Code: 
ABF 603
Credits: 
4
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The objective of this course is to acquaint the students with conducting business transactions through electronic means.

6.00

Case Studies of Electronic Commerce and Trade Cycle, Electronic Markets

6.00

Case studies of Supply Chains, Porter’s Value Chain Model, Inter Organizational Value Chains, Competitive Strategy, Porter’s Model, First Mover Advantage, Sustainable Competitive Advantage, Competitive Advantage using E-Commerce, Business Strategy

6.00

Case studies of strategic Implications of IT Technology, Business Environment, Business Capability, Existing Business Strategy, Strategy Formulation & Implementation Planning, E-Commerce Implementation

6.00

Discussions and Power-point presentation on advertising Campaign Planning and Advertising Budget

6.00

Case Study on Sales Promotion, discussions on 5m model, Dagmar approach

Essential Readings: 

1. David Whiteley, “E-Commerce”, Tata McGraw Hill, 2000
2. T.N. Chhabra, R.K.Suri “E-Commerce new vistas for business” Dhanpat Rai & Co.
3. E-Commerce: C. V.S Murthy (Himalaya Publishing House)

References: 

1. E-BusinessR (Evolution)-Daniel Amor(Pearson Edude)
2. Diwan Parag and Sunil Sharma: Electronic Commerce –A Manager’s Guide to E-Business,Vanity Books International,New Delhi.

Academic Year: 
2019-2020 [2]

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Source URL: https://accountingtaxation.iisuniv.ac.in/courses/subjects/project-viva-voce-2

Links:
[1] https://accountingtaxation.iisuniv.ac.in/courses/subjects/project-viva-voce-2
[2] https://accountingtaxation.iisuniv.ac.in/academic-year/2019-2020