Published on Accounting and Taxation (https://accountingtaxation.iisuniv.ac.in)

Home > Business Communication

Business Communication [1]

Paper Code: 
25AAF513
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to get an insight into the technical and structural aspect of communication in business.

Course Outcomes: 

Course

Course Outcomes

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

 

 

CO169: Analyze the importance of effective                    communication    in

achieving                         business                         goals and identify the different types of

Approach                  In Teaching: Interactive Lectures, Discussion, Tutorials, Practical               cases Demonstration, Power                   point presentation, Self learning assignments, Seminar presentation, Live              practical problems analysis

 

 

Learning activities for the students: Assignment, presentations, Group Discussions

Continuous Assessment

Test, Semester

 

 

 

 

25AAF5

 

 

 

 

Business

business communications

CO170: Evaluate the business communication in HR, Purchase and Sales Department for the functioning of an organization.

CO171: Discuss   and   design

End Examination s,          Quiz, Class Presentations

,    Individual

13

Communication (Theory)

appropriate ways to communicate to regulatory bodies, Banks, Insurance companies etc.

and      group projects.

 

 

CO172: Develop                           strategies                           for effectively utilizing technology to

enhance                business            communication and the            importance            about

 

 

 

communication                           about                           trade associations

 

 

 

CO173: Identify the different partsof writing process including letters, notices, invitations, circulars, press release, and notes.

CO174: Contribute effectively in

 

 

 

course – specific interaction.

 

 

9.00
Unit I: 
Business Communication:

● Business Communication: Concept, Features, Limitations; Means of Communication- written, oral, visual, audio- visual;
● Principles and Essentials of Business Communication; Process of Communication; Barriers to Communication

9.00
Unit II: 
Business Correspondence I:

● Human Resource: Preparation of Resume, Job Application, Drafting of interview letters, Call Letters and offer of Appointment, Provisional and Final appointment orders, Goodwill messages, Condolence Letters.
● Purchase: Request for Quotations, Tenders, Samples and drawings, Purchase Order, Order Acceptance, Complaints and follow up.
● Sales: Drafting of Sales Letter, Circulars, Preparation of Sales Notes, Sales Report, Sales Promotion Matters, Classified, Public Notices. Customers Correspondence regarding Dues, Followup.

9.00
Unit III: 
Business Correspondence II:

● Letters - Accounts: Correspondence with Various Agencies;
● Banks- Regarding Over-Drafts, Cash Credits and Account Current,
● Insurance Companies - Regarding Payment, Renewal of Insurance Premium, Claims and their Settlement.
● Secretarial: Correspondence with Shareholders and Debenture- Holders Pertaining to Dividend and Interest, Transfer and Transmission, Stock Exchanges, Registrar of Companies and Various Authorities like Reserve Bank of India, SEBI.
● Introduction to Preparation of Agenda and Minutes for Meetings.

9.00
Unit IV: 
Administration:

● Drafting of Messages, Messages through Electronic Media; Public Notices and Invitations
● Representations to Trade Associations, Chambers of Commerce and Public Authorities.

9.00
Unit V: 
Inter-Departmental Communication:

● Internal Memos; Office Circulars; Office Orders; Office Notes;
● Representation to Chief Executive and Replies thereto;
● Communication with Regional/Branch Offices. -Preparation of Press Releases. -Correspondence.

Essential Readings: 

1. Gupta, C.B, Business Communication, Sultan Chand & Sons, New Delhi
2. Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi
3. Excellence in Business Communication by John V. Thill and Courtland L. Bovée, Pearson

References: 

1. Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
2. Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
3. Dulek Ronald E.& Fielder, John S Principles of Business Communication, Macmilan,London

E- Content:
1. https://www.icsi.edu/media/webmodules/CSEET/BUSINESS_COMMUNICATION_print... [2] f
2. https://open.lib.umn.edu/businesscommunication/front-matter/publisher-in... [3]

Reference Journals:
1. The Indian Journal of Commerce

Academic Year: 
2025-2026 [4]

Follow Accounting and Taxation on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://accountingtaxation.iisuniv.ac.in/courses/subjects/business-communication-35

Links:
[1] https://accountingtaxation.iisuniv.ac.in/courses/subjects/business-communication-35
[2] https://www.icsi.edu/media/webmodules/CSEET/BUSINESS_COMMUNICATION_printable.pd
[3] https://open.lib.umn.edu/businesscommunication/front-matter/publisher-information/
[4] https://accountingtaxation.iisuniv.ac.in/academic-year/2025-2026