This course will enable the students to develop a research orientation among students and thereby making their managerial decision-making process scientific.
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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25DATG701 |
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CO181: Evaluate the concept of research and its types. CO182: Examine the overall process of designing a research study from its inception. CO183: Formulate quantitative research questions, classify and distinguish the measurement & scaling techniques. Identify suitable measures and sources of information for data collection. CO184: Design appropriate data collection technique for research. CO185: Analyze and classify tools and techniques used in measurement of data. CO186:Contribute effectively in course-specific interaction |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Problem solving sessions, Presentations Learning activities for the students: Self-learning assignments, Case Study analysis, Presentations, Group discussions |
Continuous Assessment Test, Semester End Examinations, Quiz, Solving numerical problems, Assignments, Class Presentations, Individual and group projects. |
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Research Methodology I (Theory) |
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Research: Definition and concept of research,
● Objectives of research, importance of research.
Types of Research: Descriptive vs Analytical, Applied vs Fundamental,
● Quantitative vs Qualitative, Conceptual vs Empirical,
● Historical, Longitudinal Research. Research Approaches,
● Significance of Research.
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• Meaning, Need and Characteristics of a good research design.
● Identification of a Research problem. Selection of a Research problem.
● Hypothesis- Purpose, Characteristics, Types and Criteria of Hypothesis
Data gathering instruments:
• Observation, Interview, Questionnaires and Schedules,
• their construction, Technique of data collection,
● Scrutiny of data, accuracy of measurements, testing of a questionnaire.
Scaling Techniques:
● Purpose of scaling techniques,
● Types of scales- Nominal, Ordinal, Interval and Ratio scales.
Statistics
● Meaning, Importance, Limitations, Classifications and Tabulation of data
● Variables- Meaning and Concept, Types of Variables.
● Frequency Distributions and Cumulative Frequency Distribution,
Measure of Central Tendency
● Mean, Median and Mode,
● Geometric and Harmonic Mean their Properties,
● Merits and Demerits.
Measure of Dispersion
● Range, Quartile Deviation,
● Mean Deviation and Standard Deviation,
● Coefficient of Variation.
Skewness
● their absolute and relative measures
Correlation Analysis
● Definition and Concept,
● types and measures of studying Correlation (Karl Pearson’s coefficient of correlation, its assumptions, properties,
● merits and demerits, Spearman’s Rank correlation & Con-Current Deviation Method)
Regression Analysis
● Definition, Concept, Uses and Properties.
● Least Square Method, Regression Coefficients, Fitting of Regression lines.
● Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai
● Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi.
● Bhatnagar, G.L., Research Methods and Measurements in Behavioral and Social Sciences, Agri. Cole Publishing Academy, New Delhi, 1990.
● Dwivedi, R.S.(1997), Research Methods in Behavioral Sciences, Macmillan India, Delhi, 1997.
● Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
● Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
● Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi
Links:
[1] https://accountingtaxation.iisuniv.ac.in/courses/subjects/research-methodology-i-14
[2] https://accountingtaxation.iisuniv.ac.in/academic-year/2025-2026