Business Environment
Introduction and Features; Concepts of Vision & Mission Statements; Types of Environment-Internal to the Enterprise (Value System, Management Structure and Nature, Human Resource, Company Image and Brand Value, Physical Assets, Facilities, Research & Development, Intangibles, Competitive Advantage), External to the Enterprise (Micro - Suppliers, Customers, Market Intermediaries; Macro- Demography, Natural, Legal & Political, Technological, Economy, Competition, Socio-cultural and International); Business Environment with reference to Global Integration; Comparative Analysis of Business Environment: India and Other Countries
Forms of Business Organization
Concept and Features in relation to following business models-
Sole Proprietorship; Partnership; Company; Statutory Bodies and Corporations; HUF and Family Business; Cooperatives, Societies and Trusts; Limited Liability Partnership; OPCs; Other Forms of Organizations.
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Scales of Business Micro, Small and Medium Enterprises; Large Scale Enterprises and Public Enterprises; MNCs.
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Emerging Trends in Business Concepts, Advantages and Limitations-Franchising, Aggregators, Business Process Outsourcing (BPO)& Knowledge Process Outsourcing (KPO); E-Commerce, Digital Economy.
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Business Functions Strategic - Planning, Budgetary Control, R&D, Location of a Business, Factors affecting Location, Decision Making and Government Policy; Supply Chain - Objectives, Importance, Limitations, Steps, Various Production
Processes; Finance - Nature, Scope, Significance of Financial Management, Financial Planning (Management Decisions – Sources of Funds, Investment of Funds, Distribution of Profits); Marketing- Concept, Difference between Marketing and Selling, Marketing Mix, Functions of Marketing; Human Resources - Nature, Objectives, Significance; Services- Legal, Secretarial, Accounting, Administration, Information and Communication Technology; Social Functions. |
Text Books:
• Shaikh Saleem, Business Environment, Pearson Education, 2009
• Justin Paul, Business Environment, Tata McGraw Hill Publishing Co. Ltd., 2008
Suggested Readings:
• Steiner and Steiner, Business Government and Society, Western Publishing, 2008
• Francis Cherunillam, Business Environment, Himalaya Publishing House, 2009
• V. Neelamegam, Business Environment, Vrinda Publications, 2008
Links:
[1] https://accountingtaxation.iisuniv.ac.in/courses/subjects/business-environment
[2] https://accountingtaxation.iisuniv.ac.in/academic-year/2018-2019