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RESEARCH METHODOLOGY I [1]

Paper Code: 
ATG 124
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

  
 

On completion of this course, the students will be able to;

CO19: Student will evaluate the concept of research and its types.

CO20: Students will examine the overall process of designing a research study from its inception.

CO21: Students will formulate quantitative research questions.

CO22: Students will design appropriate data collection technique for research.

CO23: Students will classify and distinguish the measurement & scaling techniques.

CO24: Students will analyze and classify tools and techniques used in measurement of data.

Interactive Lectures, Group Discussion, Tutorials, Reading assignments, Workshops and question preparation

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments,  Individual projects

  

 

18.00
Unit I: 
Unit I

• Research: Definition and concept of research, objectives of research, importance of research.
• Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Significance of Research.

18.00
Unit II: 
Unit II

• Research Design: Meaning, Need and Characteristics of a good research design.
• Identification of a Research problem. Selection of a Research problem.
• Hypothesis- Purpose, Characteristics, Types and Criteria of Hypothesis

18.00
Unit III: 
Unit III

• Data gathering instruments: Observation, Interview, Questionnaires and Schedules, their construction, Technique of data collection, Scrutiny of data, accuracy of measurements, testing of a questionnaire.
• Scaling Techniques: Purpose of scaling techniques, Types of scales- Nominal, Ordinal, Interval and Ratio scales.

18.00
Unit IV: 
Unit IV

Unit IV: 30 Hrs
• Statistics- Meaning, Importance, Limitations, Classifications and Tabulation of data, Variables- Meaning and Concept, Types of Variables. Frequency Distributions and Cumulative Frequency Distribution,
• Measure of Central Tendency- Mean, Median and Mode, Geometric and Harmonic Mean their Properties, Merits and Demerits.
• Measure of Dispersion- Range, Quartile Deviation, Mean Deviation and Standard Deviation, Coefficient of Variation.
• Skewness : (their absolute and relative measures)

18.00
Unit V: 
Unit V

• Correlation Analysis- Definition and Concept, types and measures of studying Correlation (Karl Pearson’s coefficient of correlation, its assumptions, properties, merits and demerits, Spearman’s Rank correlation & Con-Current Deviation Method)
• Regression Analysis- Definition, Concept, Uses and Properties. Least Square Method, Regression Coefficients, Fitting of Regression lines.

Essential Readings: 

• Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social Research, Himalaya Publishing House, Mumbai
• Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques, Wishwa Publication, New Delhi.
SUGGESTED READINGS
• Bhatnagar, G.L., Research Methods and Measurements in Behavioral and Social Sciences, Agri. Cole Publishing Academy, New Delhi, 1990.
• Dwivedi, R.S.(1997), Research Methods in Behavioral Sciences, Macmillan India, Delhi, 1997.
• Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.

References: 

e-RESOURCES:

 

JOURNALS:

  • Business Perspectives and Research
  • FIIB Business Review
  • Harvard Business Review
  • IUP Journal of Accounting Research
  • Jindal Journal of Business Research
  • Nirma University Journal of Business & Management Studies
  • Oorja
  • The Chartered Accountant
  • The ICFAI reader
  • The Indian Journal of Commerce
  • Vikalpa: Journal for Decision Makers

 

 

Academic Year: 
2022-2023 [8]

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