On completion of this course, the students will be able to;
CO 38:Understand the strategic decisions that organizations make and have an ability to engage in strategic planning.
CO 39:Categorize the basic concepts, principles and practices associated with strategy formulation and implementation.
CO 40:Integrate and apply knowledge gained in basic courses to the formulation and implementation of strategy from holistic and multi-functional perspectives
CO 41 :Analyze and evaluate critically real life company situations and develop creative solutions, using a strategic management perspective
Introduction to Management:
An Overview of functions of management
Introduction to Strategic Management:
An Overview- Meaning & Process; Strategic Leadership; Functions and Importance for Professionals like Company Secretaries; Environmental Influences of Business-Characteristics and Components of Business Environment, Factors of Micro & Macro Environment of Business; Competitive Environment and Porter’s Five Force Model.
Business Policy and Formulation of Functional Strategy:
Introduction to Business Policy; Framework of Strategic Management; Strategic Decision Model; Vision; Mission; Objectives and Goals; Strategic Levels of the Organization; Formulation of Functional Strategy-Formulation of Financial; Marketing; Production; Human Resource and Logistics strategies.
Strategic Analysis and Planning:
Situational Analysis, Strategic Choices-SWOT and TOWS Analysis; PERT (Programme Evaluation Review Technique) and CPM (Critical Path Method);Portfolio analysis-Boston Consulting Group (BCG) growth-share Matrix, Ansoff’s Product Growth Matrix, ADL Matrix and General Electric (GE) Model; Strategic Planning; Strategic Alternatives-Glueck and Jauch and Michael Porter’s Generic Strategies
Strategic Implementation and Control:
Issues in Strategy Implementation; Various Organizational Structures and Strategy Implementation; Leadership and its forms; Strategic Change and Control
Analyzing Strategic Edge:
Introduction to Business Process Reengineering; Concept of Benchmarking; Introduction to Total Quality Management and Six Sigma
Study Material Published by ICSI
SUGGESTED READINGS:
e-RESOURCES:
https://www.icsi.edu/media/webmodules/FINANCIAL_AND_STRATEGIC_MANAGEMENT.pdf [2]
JOURNALS:
https://www.icsi.edu/e-journals/ [3]
Links:
[1] https://accountingtaxation.iisuniv.ac.in/courses/subjects/strategic-management-12
[2] https://www.icsi.edu/media/webmodules/FINANCIAL_AND_STRATEGIC_MANAGEMENT.pdf
[3] https://www.icsi.edu/e-journals/
[4] https://accountingtaxation.iisuniv.ac.in/academic-year/2022-2023