The objective of this course is to equip the students with practical aspect of marketing and Business Ethics. After competing this course students would know the kind of unethical behavior done in companies and its repercussions and how to resolve such problems.
Course Outcomes (COs):
Course
Learning outcome
(at course level)
Learning and teaching strategies
Assessment Strategies
Paper Code
Paper Title
ABF 103
Project-viva voce
CO 35 Create suitable market offerings and formulate appropriate product policies.
CO 36 Design appropriate promotion policies for their product mix.
CO 37 Gain knowledge about international institutions along with their significance in global markets.
Approach in teaching:
Group Discussions, assignments, PowerPoint presentations. Annual reports International institutions
Learning activities for the students:
Case studies, Role plays, Student presentations, Group discussions
Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects
Power Point presentations on Levels of a product , Case study on market segmentation, An overview of product mix of selected companies
PPT on Product Life Cycle with Examples in Each Stage, Case study on Pricing, Examples and Impact of Market penetration Pricing and Market Skimming Pricing
Group discussion related to sales promotion techniques adopted by various companies and its impact. Ad Formation and Role play.
Case Studies of Euro Currency market, Recent Trends in Global Financial Markets
Group discussion on relation of India with IMF and World Bank. Report preparation
Links:
[1] https://accountingtaxation.iisuniv.ac.in/courses/subjects/project-viva-voce-58
[2] https://accountingtaxation.iisuniv.ac.in/academic-year/2021-2022