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Project Viva -Voce [1]

Paper Code: 
ABF 203
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The Objective of this practical is to connect the theoretical concepts and learning to applied aspect of the subject and bridge the gap between theory and corporate world marketing practices. This practical further aims at acquainting the students with the applied knowledge of various facets of Marketing Research.

6.00

Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire

6.00

Practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design.

6.00

Ms. Office: Excel Data Entry and Chart formations, Data Interpretation.

6.00

Report Preparation and PPT Presentation

6.00

Role Plays on Marketing Research, Case studies related to marketing research

Academic Year: 
2016-2017 [2]

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IIS (Deemed to be University)

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Source URL: https://accountingtaxation.iisuniv.ac.in/courses/subjects/project-viva-voce-13

Links:
[1] https://accountingtaxation.iisuniv.ac.in/courses/subjects/project-viva-voce-13
[2] https://accountingtaxation.iisuniv.ac.in/academic-year/2016-2017