Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.
Business Communication: Concept, Features, Importance, Limitations; Means of Communication- written, oral, visual, audio- visual; Principles and Essentials of Business Communication; Process of Communication; Barriers to Communication
Business Correspondence I
Business Correspondence II
Letters - Accounts: Correspondence with Various Agencies;
Banks- Regarding Over-Drafts, Cash Credits and Account Current, Insurance Companies - Regarding Payment, Renewal of Insurance Premium, Claims and their Settlement.
Secretarial: Correspondence with Shareholders and Debenture- Holders Pertaining to Dividend and Interest, Transfer and Transmission, Stock Exchanges, Registrar of Companies and Various Authorities like Reserve Bank of India, SEBI.
Introduction to Preparation of Agenda and Minutes for Meetings.
Administration: Drafting of Messages, Messages through Electronic Media; Public Notices and Invitations; Representations to Trade Associations, Chambers of Commerce and Public Authorities.
Inter-departmental Communication: Internal Memos; Office Circulars; Office Orders; Office Notes; Representation to Chief Executive and Replies thereto; Communication with Regional/Branch Offices.
-Preparation of Press Releases.
-Correspondence.
Pal, Rajendra, Korlahalli, J. S., Essentials of Business Communication, S.Chand, New Delhi Kaul, Asha, Effective Business Communication, Prentice Hall of India, New Delhi
Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
Dulek, Ronald E. and Fielder, John S., Principles of Business Communication, Macmilan Publishing Company, London.
Mathew, M. J., Business Communication, RBSA Publishers, Jaipur
Lesikar, Raymond Vincent, Business Communication: Theory and Application, Richard D. Irwin, Illinois, 1976.
Links:
[1] https://accountingtaxation.iisuniv.ac.in/courses/subjects/business-communication-4
[2] https://accountingtaxation.iisuniv.ac.in/academic-year/2018-2019